Jaguariuna Rodeo Festival in Jaguariuna
Jaguariuna, in interior Sao Paulo state, runs its own stop on Brazil's rodeo and sertanejo music circuit, pairing professional bull riding and barrel racing with major country-music concert lineups at a dedicated fairground arena. Distinct from Barretos's much larger flagship rodeo in a different city, Jaguariuna's festival draws a mix of ranching communities and music fans from nearby Sao Paulo and Campinas for camping, competition and evening concerts.
Jaguariuna, a mid-sized city in the interior of Sao Paulo state, built its name in the national rodeo circuit the way many of its interior neighbors did, by pairing bull riding and rodeo competition with big-ticket sertanejo music lineups that draw crowds far beyond the sport itself.