Rice Festival Aguazul in Aguazul
Aguazul, Colombia's self-declared rice capital, has held its National Rice Festival and Pageant every January since at least the late 1980s, reaching its 31st edition by 2019. A horseback parade, bullfighting-style spectacles, rodeo-style bull riding and a rice pageant tying beauty competition directly to agricultural promotion run to the rhythm of joropo music.
Aguazul, known locally as the rice capital of Colombia, holds its National Rice Festival and Pageant every January to honour a crop that, alongside oil, forms one of the two pillars of the municipality's economy on Colombia's eastern plains.