Mes Chamorro Festival in Hagatna
Mes Chamoru, Guam's month-long Chamorro Heritage observance each March, opens with a public holiday and spreads into school and business decorations, hotel and shopping-center cultural demonstrations in weaving, dance, cooking, and fashion, and the dedicated Guam Discovery Day festival in Umatac each year across the island.
Guam's Chamorro Heritage Month began as a public school initiative in the 1970s before growing into an islandwide March tradition that now touches government offices, hotels, and shopping centers alike.