Rose of Tralee International Festival in Tralee
A five-day August festival in Tralee, County Kerry, founded in 1959 as a tourism scheme by named local organizers to draw the Irish diaspora home, culminating in the televised crowning of the Rose of Tralee, selected on personality rather than appearance from more than sixty global Rose Centres.
Named locals including Dan Nolan of The Kerryman newspaper, Billy Clifford, Jo Hussey, Ted Keane Snr, and Margaret Dwyer devised this festival in 1959 on a budget of just seven hundred and fifty pounds, conceived not as a beauty pageant but as a tourism scheme tied to Tralee's horse-racing week, designed explicitly to draw the Irish diaspora home.