Mocha Fest Jamaica in Negril
Launched in Negril in 2014 with about two hundred attendees, Mocha Fest has grown into a multi-destination festival brand marketed to Afro-American and Afro-Caribbean travelers, running five days of hip-hop, trap and dancehall performances on Seven Mile Beach every Memorial Day weekend, distinct from Negril's later-summer Dream Weekend.
A single Negril event that drew about two hundred people in its first year has grown, since Mocha Fest launched in 2014, into a festival brand now running in seven destinations worldwide, with its original Jamaica staging still treated as the flagship edition.