Fuji Shibazakura Festival in Fujikawaguchiko
Fuji Shibazakura Festival fills a park near Lake Motosu with roughly eight hundred thousand shibazakura, or moss phlox, plants across five color varieties, framed against Mount Fuji each spring from mid-April through late May. A modern horticultural tourism event rather than a historical ritual, it draws large crowds specifically for photography of the pink, white, and purple color fields against the mountain backdrop.
Fuji Shibazakura Festival takes place each spring at a dedicated park near Lake Motosu, one of the Fuji Five Lakes surrounding Mount Fuji within the town of Fujikawaguchiko, Yamanashi Prefecture, centered on a roughly 2.4-hectare planting of shibazakura, commonly known as moss phlox or pink moss, a low-growing groundcover plant native to North America rather than Japan despite its now-iconic association with springtime views of the mountain.