Tecate Pal Norte in Monterrey
Tecate Pal Norte is an annual music, art, and norteno-traditional festival held in Monterrey, Nuevo Leon, since 2012. Considered one of the most popular music festivals in Latin America and among the top three most lucrative in Mexico, it draws major Latin American and international acts and, as of 2022, generated the highest economic impact of any single event in Nuevo Leon state.
Tecate Pal Norte, known for its sponsorship-driven name pairing the Tecate beer brand with the phrase pal norte, meaning toward the north, has been held annually in Monterrey, Nuevo Leon, since 2012.