New Year's Dive Scheveningen in Scheveningen
The Scheveningen New Year's Dive, or Nieuwjaarsduik, brings thousands of people into the cold North Sea at noon on January 1 each year, followed by a bowl of hot pea soup on the beach. Begun in 1965 by a small group of local swimmers and sponsored by soup brand Unox since 1998, it has grown into the country's best-known version of a tradition now held at more than 200 Dutch locations.
On January 1, 1965, a Scheveningen resident and former canal swimmer named Jan van Scheijndel and seven friends decided, apparently on a whim, to start the new year by jumping into the freezing North Sea.