Neelum Valley Festival in Neelum Valley
A district-organized winter tourism event in Neelum Valley, Azad Kashmir, built around a jeep rally from Athmuqam into the upper valley, snow-sports demonstrations, an evening musical program, and a stall exhibition of regional handicrafts, timed to draw visitors outside the valley's busier spring-to-autumn tourist season.
Neelum Valley sits at the far northeastern edge of Azad Kashmir, a narrow strip of river valley running along the Line of Control, prized for pine forests, glacial lakes, and villages that empty out once the snow closes the high passes.