Asir Season in Abha/Asir
Asir Season is the region-wide tourism program covering Saudi Arabia's southwestern Asir province, launched in 2019 as one of the original Saudi Seasons. Centered on Abha and the surrounding Sarawat highlands, it promotes the province's cool climate, mountain scenery, and adventure tourism across an extended calendar rather than a single fixed event.
When Saudi Arabia's General Entertainment Authority rolled out its first wave of branded regional tourism seasons in 2019, Asir stood out from cities such as Riyadh and Jeddah for a simple geographic reason: it is mountainous.