Muju Firefly Festival in Muju
A summer festival in Muju centered on wild fireflies along Namdaecheon Stream, a protected habitat for the Natural Monument-designated insect. Nighttime viewing walks pair with water activities, traditional culture programs, and nature education, though founding-year details vary noticeably across the available sources describing the event's early history.
Muju, a mountainous county in North Jeolla known for clean streams and relatively undeveloped forest land, built a summer festival around one of the more unusual mascots in Korean tourism: the firefly, a Natural Monument-designated insect that depends on clean water and the marsh snails it feeds on to survive.