m4music Festival Zurich in Zurich
m4music is a March showcase festival in central Zurich pairing evening club concerts with an industry program of panels and networking for the Swiss music business. Run since 2004 by Migros-Kulturprozent, it centers on new and emerging Swiss talent, highlighted by the Demotape Clinic competition for unsigned acts. Expect club-sized venues like Kaufleuten, genre-mixed lineups from indie to electronic, and a program built for discovery rather than marquee headliners.
m4music brings a few dozen Swiss and international pop, rock and electronic acts to a handful of Zurich club venues each March, built around discovering new talent rather than showcasing established headliners.