S2O Songkran Music Festival in Bangkok
S2O is a large-scale Bangkok music festival held during Songkran that combines international and Thai DJ lineups with mass water-splashing, branded as the world's wettest music festival and popular enough to spawn a Japanese spinoff staged annually in the hot-spring city of Beppu, Oita Prefecture.
Somewhere in the mid-2010s, Bangkok's Songkran water fights and the international festival-circuit business model collided, and S2O was the result.