Birmingham Mela in Birmingham
The UK's biggest South Asian music festival, held at Victoria Park in Smethwick since its 2011 founding to unite the Midlands' growing South Asian communities. Grown from forty-five thousand visitors in its debut year to over one hundred and twenty thousand by 2015, it combines live music with a food village, shopping bazaar and family activities.
Birmingham Mela was first held in July 2011 at Victoria Park in Smethwick, drawing around forty-five thousand visitors in its debut year, launched with the specific aim of uniting the Midlands' growing South Asian communities around a single dedicated regional festival at a time when organisers felt a genuine gap existed in festival programming reflecting South Asian music, arts and traditions.