SweetWater 420 Fest in Atlanta
SweetWater 420 Fest is an annual music festival that SweetWater Brewing Company launched in 2005 to mark Earth Day weekend in Atlanta. What began as a 3,000-person gathering in Decatur's Oakhurst neighborhood has grown into a touring celebration of jam bands, roots rock, hip-hop, and electronic acts, paired with craft beer tastings, a local artist market, and a certified 5K road race.
Its brewery/city music culture gives it useful regional value, though current format should be refreshed.