Life is Beautiful Festival in Las Vegas
Life is Beautiful is a downtown Las Vegas festival combining major music headliners with large-scale public art, murals, and culinary programming across several blocks of the Fremont East and downtown arts district. Held annually since 2013, typically in September, it was created partly to help revitalize downtown Las Vegas by drawing crowds into the historic core rather than the Strip.
Downtown Las Vegas spent decades in the shadow of the Strip, its historic core associated more with older casinos and a fading commercial district than with the citys tourism identity.