Outside Lands Music and Arts Festival in San Francisco
Outside Lands fills 80 acres of San Francisco's Golden Gate Park for three days each August with music spanning rock, hip-hop, and electronic acts alongside a heavy focus on Bay Area food, wine, beer, and cannabis. Founded in 2008 by Another Planet Entertainment, Starr Hill Presents, and Superfly, it is now the largest independently owned music festival in the United States.
When promoters Another Planet Entertainment, Starr Hill Presents, and Superfly launched a new music festival in 2008, they chose to root it explicitly in San Francisco rather than build a generic touring brand.